Bachelor of Business Administration

Major in Digital Economy or Digital Marketing 

$90,909: median salary for marketing research analyst in Canada*

*source, talent.com 

NCMA accredited by CIM | Chartered Managers Canada 

Tuition fee: $32,040 | Qualify for $9,612 off your program tuition  

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Accelerate your leadership journey 

Gain a competitive edge in the digital economy and make your mark 

Ready to lead

Begin your journey with our Honours Bachelor of Business Administration program

Hear from our students and faculty

What are the available majors for this program?

You can choose from one of two high-impact majors with your BBA: digital economy or digital marketing.

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Will I gain practical experience?

There are several opportunities for you to gain practical experience through this program, including work-integrated learning opportunities and capstone research projects. Attend one of our undergraduate program webinars to learn more directly from faculty members. ​

Frequently Asked Questions

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Salary Spotlight

AVERAGE SALARIES IN CANADA, 2024

Digital marketing strategist - $83,045

Financial analyst - $102,334

Compliance officer - $79,060

Market research analyst - $90,909

Process automation specialist - $89,375 

*source: talent.com

Access future-proof careers

In a KPMG study, 87 per cent of Canada’s small to medium businesses are looking to turn data into useful insights to identify inefficiencies and reduce or control costs. The overwhelming majority (97 per cent) agree that keeping up with technology will be central to staying ahead of competitors

Admissions

ACADEMIC REQUIREMENTS

Applicants must have an Ontario Secondary School Diploma or its equivalent with six Grade 12 4U or 4M-level courses, including ENG4U and a 4U math. They must have a minimum overall grade average of 70% in their best six Grade 12 4U/4M courses.  

4 years

Fall (Oct), Winter (Jan)

On-campus

Fall (Oct), Winter (Jan), 

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Start with a virtual UNF information session. Talk with an advisor about programs, career outcomes, how to apply, and campus life at UNF.

Accreditations

NCMA accredited by CIM | Chartered Managers Canada

Fully accredited by Ontario’s Ministry of Colleges and Universities

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