
Bachelor of Business Administration
Major in Digital Economy or Digital MarketingÂ
$90,909: median salary for marketing research analyst in Canada*
*source, talent.comÂ
NCMA accredited by CIM | Chartered Managers CanadaÂ
Tuition fee: $32,040 | Qualify for $9,612 off your program tuition Â
Get in touch with us
Accelerate your leadership journeyÂ
Gain a competitive edge in the digital economy and make your markÂ

Ready to lead
Begin your journey with our Honours Bachelor of Business Administration program
Hear from our students and faculty
What are the available majors for this program?
You can choose from one of two high-impact majors with your BBA: digital economy or digital marketing.
​
Will I gain practical experience?
There are several opportunities for you to gain practical experience through this program, including work-integrated learning opportunities and capstone research projects. Attend one of our undergraduate program webinars to learn more directly from faculty members. ​
Frequently Asked Questions
Copyright © 2025 University of Niagara Falls Canada. All rights reserved.
Salary Spotlight
AVERAGE SALARIES IN CANADA, 2024
Digital marketing strategist - $83,045
Financial analyst - $102,334
Compliance officer - $79,060
Market research analyst - $90,909
Process automation specialist - $89,375Â
*source: talent.com
Access future-proof careers
In a KPMG study, 87 per cent of Canada’s small to medium businesses are looking to turn data into useful insights to identify inefficiencies and reduce or control costs. The overwhelming majority (97 per cent) agree that keeping up with technology will be central to staying ahead of competitors
Admissions
ACADEMIC REQUIREMENTS
Applicants must have an Ontario Secondary School Diploma or its equivalent with six Grade 12 4U or 4M-level courses, including ENG4U and a 4U math. They must have a minimum overall grade average of 70% in their best six Grade 12 4U/4M courses. Â

4 years
Fall (Oct), Winter (Jan)
On-campus
Fall (Oct), Winter (Jan),Â
Picture yourself here
Start with a virtual UNF information session. Talk with an advisor about programs, career outcomes, how to apply, and campus life at UNF.
Accreditations
NCMA accredited by CIM | Chartered Managers Canada
Fully accredited by Ontario’s Ministry of Colleges and Universities